07:25 EDT 15 Mar 2024 , updated 07:47 EDT 15 Mar 2024
Meghan Markle’s new luxury lifestyle brand is yet another attempt to ‘cash in’ on her royal status and may well breach the agreement she and Prince Harry struck with the late Queen, royal experts said today.
The Duchess of Sussex launched American Riviera Orchard in a glitzy social media video last night, with the ‘word salad’ business set to flog homeware products and high-end food including jam, butter and coffee.
Publicity materials make no attempts to hide Meghan’s royal links or her brand’s nakedly commercial nature, with its Instagram profile including the caption ‘by Meghan, The Duchess of Sussex’. Meanwhile, visitors to the website are asked to provide their email for updates on ‘products’ and ‘availability’.
Meghan’s biographer Tom Bower said the initiative flies in the face of the Sussexes’ vow to the former Queen not to trade off their royal connections following the so-called ‘Sandringham Summit’ in 2022.
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