What are carefluencers? How influencers are inspiring a generation of caregivers [Video]

Carefluencers are highlighting what it’s like to take care of elderly relatives by sharing their day-to-day on the internet.

Grandchildren are increasingly making content on social media showing their grandparents enjoying their old age and going about their lives. Francesca Falzarano – an assistant professor at the University of Southern California Leonard Davis School of Gerontology – told The New York Times that her researchers have coined a term for people who are giving a behind-the-scenes look into caregiving for the elderly.

“In my research lab, we call them ‘carefluencers,’” Professor Falzarano said. “Social media is really the only way a lot of these people are able to access support, education and a sense of belonging.”

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