Vivo Project Highlights Dangers of Online Gaming for Children Marketing Communication News [Video]

As children and young people are increasingly immersed in interactive worlds, especially in the online gaming universe, global studies indicate that a child can spend even more time, money, and experience more anxiety than a professional gambler. Faced with this scenario, Vivo and the Africa Creative agency, with the technical support of the Regional Psychology Council of São Paulo (CRP-SP), have created a platform aimed at creating more conscious consumption of online games by younger audiences.

The platform, named Vegas Generation, was created to help parents, guardians, caregivers, and educators promote a more healthy, responsible approach to children’s online gaming activity. Vegas Generation serves as a clear guide that can help detect problematic usage of online games by children, something that has concerned parents, caregivers, educators, and young people’s advocates around the world. Additionally, Vegas Generation’s platform provides caregivers with access to relevant information on the subject.

“Vivo is a brand that …