Uplifting Social Media Campaigns : Optimism Your Feed. [Video]

Social media use has a direct impact on emotional wellness, and physical and mental health, especially when users are continually exposing themselves to negative content, and LG’s Optimism Your Feed was created to help consumers retrain their algorithms by purposefully engaging with more positive content. To create this campaign, LG partnered with influencers and consulted with social media experts to create a playlist of intentionally uplifting content.

As part of a global survey commissioned by LG, 45% of people reported that their social media feeds consist of an equal or greater amount of negative content than positive content, and one in four (28%) said that negative content on their feeds has increased their anxiety.

The positive social media playlist can be found on LG’s TikTok and YouTube channels.