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Move over, CBD; off you pop, vitamin D and pipe down, collagen – because now magnesium is having a moment.
Yes, there’s a newly trending health-boosting wonder supplement in town. It’s big news on TikTok, where #sleepygirlmocktail has clocked up 103 million views – Gen Z can’t get enough of this sleep-inducing, pre-bed tipple, mixing magnesium powder with melatonin-rich cherry juice.
Meanwhile, nutritionist Pippa Campbell, author of Eat Right, Lose Weight and whose devotees include Gabby Logan and Zoe Ball, notes that her Magnesium Complex (£39.44 for 90g, pippacampbellhealth.com), which supports ‘relaxation, energy and muscle function’, is now the top seller in her range of supplements.
And over on Instagram, you can barely move for biohackers (a polite term for people with too much time/money who become insanely obsessed with their health) espousing the virtues of drinking water pimped with electrolytes, of which magnesium is one, to …