Target is dialing back on Pride merchandise after right-wing backlash [Video]

Target is limiting the number of stores that will sell LGBTQ-themed merchandise for Pride Month in June following a boycott from right-wing activists last year that took a toll on the brand’s bottom line.This year, Target said it will sell only Pride-themed “adult apparel” and home goods “in select stores, based on historical sales performance” — a drastic reversal for the chain that had typically sold the items in all of its U.S. stores for the past decade.About half of its 2,000 stores will sell the Pride collection, according to Bloomberg, which first reported the news. The assortment will also be sold on Target’s website.A Target spokesperson said in a statement to CNN that it’s “committed to supporting” the LGBTQ community during Pride Month, citing internal programs and presence at local Pride events, including in its hometown of Minneapolis.“Most importantly, we want to create a welcoming and supportive environment for …