Snoop Doggs ‘Giving Up Smoke’ Campaign For Smokeless Fire Pit Brand Reportedly Flopped, CEO Who Recruited Rapper Fired From Company [Video]

Snoop Doggs ‘Giving Up Smoke’ Campaign For Smokeless Fire Pit Brand Reportedly Flopped, CEO Who Recruited Rapper Fired From Company

Hip Hop icon Snoop Dogg’s controversial “giving up smoke” campaign was reportedly great for marketing, but not so much for sales.

According to a recent report, revenue for the product was nowhere near what the company estimated despite all of the brand awareness, ultimately leading to the CEO’s termination.

If you recall, a few months back Snoop Dogg, real name Calvin Cordozar Broadus Jr., made headlines for misleading the world into believing he was giving up marijuana, which ended up actually just being a clever marketing campaign for a smokeless fire pit. Reportedly, John Merris – the President and CEO who led the Solo company for 5 years – was the one who championed the campaign. He reportedly reached out to the musician’s brand manager Nick Adler telling him:

“We think it’d be really fun if we got Snoop …