A SMOKER dices with death as he perches precariously on the edge of a 400ft cliff — despite signs warning it is crumbling.
His feet dangle over the edge while he casually puffs on a cig and stares out to sea, seemingly oblivious of the danger.
Warnings of fragile, soft chalk are posted in Seven Sisters park at Birling Gap, East Sussex, near where cliffs recently collapsed.
Cigarettes are the biggest cause of cancer and death in the country, responsible for around 55,000 fatalities a year.
Around 6.6million Brits —13.3 per cent — were regular smokers in 2021, according to figures from the Office for National Statistics.
It was the smallest proportion of smokers since records began in 2011, with rates falling for decades.
The drop-off has been …