Smash HIV Stigma with Stigmavir [Video]

Casey House creates fictitious drug, Stigmavir, to smash HIV stigma within the health care system

Specialty hospital uses Gloria Gaynor’s I will Survive to create a PSA that calls on health care practitioners to deliver equitable care for those living with HIV

The campaign is the fifth awareness campaign created in partnership with Toronto-based Bensimon Byrne to #SmashStigma

Casey House – a hospital unlike any other providing care to those living with and at risk of HIV – today announces the launch of its latest advocacy campaign, Stigmavir. This initiative aims to reach health care practitioners and introduces a ‘fictitious’ anti-viral drug named Stigmavir, designed to treat HIV stigma. Stigma in health care is harming people living with HIV, with one in five people living with HIVbeing denied. The campaign includes an upbeat musical public service announcement (PSA), set to a musical adaptation of the iconic song “I Will Survive” with rights provided by Gloria …