Reactiv and Impossible Studios Help Hope Bloom for Canadian Cancer Society – Motion design [Video]

Working with Toronto prodco Impossible Studios, director/CD Alon Isocianu and Reactiv weave together live-action with delicate floral VFX in a striking piece for the Canadian Cancer Society that he calls “a real labor of love for a great cause.”

Alon Isocianu: “To promote Daffodil Month for cancer awareness, Reactiv was tasked with bringing to life the daffodil in a way that felt both organic and wondrous. There’s something profoundly exciting about the idea of visualizing hope, we knew that the flower needed to be hauntingly beautiful for this to work.

“We explored the idea of using time-lapse photography (either captured or stock) and compositing that into live-action shots, however if you’ve ever seen time-lapse of flowers blooming you’ve likely noticed how jittery and jumpy it looks. We also looked into using some AI-assisted workflows but the technology isn’t there yet, and wouldn’t have yielded results that were editable and modifiable. 

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