Quick fix weight loss videos surge online, raising concerns

Online analysis found there have been over eight million posts in 2024 alone about ‘burning fat quickly’ on TikTok. And Google searches for these types of ‘quick fixes’ have increased by 581% in the last 12 months.

However, a poll of 2,000 adults, found 42% admit that ‘quick weight loss’ content makes them feel insecure and negatively impacts their mental health. And 59% agree celebrity and weight loss content is the worst thing on social media for their mental health.

The research was commissioned by ASICS, as part of its ‘15 Minute Weight Loss’ campaign, showing just 15 minutes of exercise is enough to take the weight off our minds.

Professor Brendon Stubbs, a leading researcher in exercise and mental health from King’s College London, said: “By becoming too focused on the short-term and often narrow possibility …