Passover’s dietary restrictions led to new market demographic for Jewish food company: gluten-free consumers [Video]

As Passover begins on Monday at sundown, a Jewish food company told FOX Business that a new demographic of consumers has embraced its products: people with Celiac disease and other gluten intolerance issues. 

“Gluten-free was not created in Whole Foods in the 1990s,” said Charles Herzog, president of Kayco, the parent company of Manischewitz. “It was created at Mount Sinai thousands of years ago.” 

Manischewitz Company was founded by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio.

PASSOVER BRISKET: HOLOCAUST SURVIVOR’S RECIPE HOLDS ‘SPECIAL SIGNIFICANCE’ AMID JEWISH HOLIDAY 

During Passover, observant Jews follow strict dietary restrictions — even stricter than kosher diets for the rest of the year. A person who keeps kosher does not eat shellfish or pork, or mix milk and meat products. 

The eight-day holiday of Passover, however, has its own set of dietary rules. 

“We all remember the story in the Bible. The Jews left Egypt and they didn’t have time for the dough to rise or leaven. As a …