Ozempic users are buying smaller clothing sizes. Here’s how else GLP-1 drugs are changing consumers. [Video]

Ozempic users are consuming fewer calories, and as a result are buying smaller sizes to fit their newly svelte bodies or, in some cases, are choosing more revealing fashion styles. 

Some clothing brands have noted their customers are buying new clothing items that are multiple sizes down, which they suspect is likely due to the customers dropping weight after taking Ozempic or similar GLP-1 weight loss drugs. At the same time, Walmart has said shoppers are purchasing “fewer units” of food due to the popularity of the drugs, and Nestle has even launched a line of foods specifically for GLP-1 weight loss medication users. 

There’s hardly a category of consumption, from food and beverages to travel and leisure, that Americans’ increasing adoption of the weight-loss drugs won’t shake up, according to analysts studying the drugs’ impact on consumer behavior. 

“It’s already affecting demand in some categories and it will affect …