Nutrafol addresses health/hair link in More to Hair [Video]

Most everyone can point to commonly identified culprits of hair loss: aging, stress and certain underlying medical conditions. But supplement maker Nutrafol wants people to know that a variety of other health habits, from eating sushi to staying up too late, may play a role in hair-thinning.

Nutrafol’s “More to Hair” campaign, created in partnership with creative agency Mischief, aims to grow awareness of the daily habits that may contribute to hair loss. The campaign consists of four videos depicting people doing mundane tasks: putting on deodorant, eating sushi, binge-watching Netflix and taking care of a baby.

While these situations seem harmless, “Behind each scenario lies an unexpected reason for hair loss,” according to a company statement.

“Nutrafol is a brand that’s got a huge depth of clinical research and science behind everything it does,” said Tanner Thompson, associate creative director of Mischief, in a statement. “And with all that …