Nurofen partners with JCDecaux UK for the launch of its first 3D Out-of-Home activation on Transvision Marketing Communication News [Video]

The pain relief brand is running the first national 3D OOH campaign on JCDecaux’s Transvision screens in rail stations across the UK, the first national 3D OOH campaign with media planning and buying from Zenith UK and creative from McCann.

Nurofen launches its new 3D Out-of-Home Nurofen Express campaign in partnership with JCDecaux UK, the market leader in UK rail advertising. The activation marks a first for the pain relief category, and a first on JCDecaux’s Transvision screens.

The 3D OOH activation, creative by McCann London, strives to drive awareness of Nurofen Express Liquid Capsules amongst, by testing a new format that will resonate with its active target audience of 21–45-year-olds “business nomads”. With media buying from Zenith UK, the creative will be placed across JCDecaux’s key digital sites in the nation’s rail stations and will give Nurofen a presence like never before that aligns with the brand’s out-and-about demographic.

The launch of the 3D …