New #Dadication PSAs Encourage Responsible Fatherhood [Video]

In collaboration with the Administration for Children and Families (ACF) at the U.S. Department of Health and Human Services, and the National Responsible Fatherhood Clearinghouse (NRFC), the Ad Council has launched a new series of public service announcements (PSAs) aimed to celebrate and support responsible fatherhood. The campaign’s latest spots are designed to showcase, encourage, and celebrate the efforts of young fathers overcoming everyday parenting challenges to be active and present in their children’s lives.

The new PSAs capture the stories of three young fathers — Alex, Jose, and Sammy— highlighting some of their “fatherhood firsts” in intimate interviews. Each father comes from a different background, and their stories capture the full range of emotions new fathers may experience – from anxiety to joy and purpose. The stories demonstrate that a father’s presence is more important than being perfect. “There are going to be obstacles… but you’re going to realize you’re not the only one,” said Alex, one of the dad’s …