Montrealer wins Canada-wide pitch contest with menstrual pain relief device [Video]

A female-led Montreal company paving the way to relieving menstrual pain has come out victorious in a Canada-wide pitch contest.

“The idea was to have something that’s a device, it’s portable, you can wear it under your clothes,” Juno Technologies Inc. co-founder Nanette Sene tells CTV News. “It’s really effective and it works by inhibiting the feeling of pain.”

Sene, who studied physical therapy, mechanical engineering and industrial engineering, says she came up with the idea three years ago while she was a student at École Polytechnique in Montreal.

“From my personal experience, I felt like it was a problem,” she explains. “I felt like there was nothing new, nothing innovative on the market.”

Sene says one of the best side effects of her company’s endeavour is the openness with which women are willing to share their experiences.

“Even now, when we meet with either investors or partners and there …