Kendrick Lamar’s “Not Like Us” Inspires Rap Research [Video]

When Biggie Smalls asked, “What’s Beef?” he posed the question at the height of the East Coast/West Coast rap rivalry, which would ultimately result in the death of the Brooklyn MC—as well as Tupac Shakur.

But, does beef always have to end in death? Most Hip-Hop fans would hope not. The very nature of the culture is competitive, and rivalries can be thrilling and entertaining when they stay on wax. 

The recent rivalry between Kendrick Lamar and Drake has been one of those quarrels that has reenergized the culture and entertained Hip-Hop fans in a way not seen in years. 

SlotsUp online casino and Media Lab Insights recently prepared and shared statistics that detail the legacy of rap beef—by breaking the statistics and songs into eras which are marked by a major event. 

“These timelines were used to better understand the development of conflicts, success, and the demand for performance in the hip-hop industry,” the report notes. “Their comparison is focused on three main points: the technical aspect (the average tempo …