Join in the #BladderCancerSucks Sour Face Selfie Challenge! [Video]

As part of Bladder Cancer Awareness Month, help us shine a light on the 5th most common cancer in Canada with the #BladderCancerSucks – Sour Face Selfie Challenge.

Between May 1st, and May 31st, take a photo or video of yourself taking a bite out of a lemon wedge and sharing it on social media using #BladderCancerSucks. Explain why you’re taking part in the #BladderCancerSucks challenge and tag your friends and challenge them to share their sour face selfie! Participants across the country are encouraged to take part in this challenge for a chance to win!