Innovative Nepali PSA seeks emotional connection to save red pandas [Video]

A public service announcement video featuring actors in costumes resembling red pandas uses a poem and theatrical performance to create an emotional connection with the audience, rather than preaching at them.
Red pandas, found in Nepal, India, Bhutan, and China, are endangered by habitat loss, poaching and accidental snaring.
The PSA highlights the interconnectedness of human survival and red panda conservation, aiming to foster a deeper understanding and lasting impact on younger generations, the producers say.

KATHMANDU — During the COVID-19 lockdown in Nepal, red panda conservation campaigner and researcher Sonam Tashi Lama came across a public service announcement on African rhinos, featuring action superstar Jackie Chan.

“I was blown away by the concept and the performance,” Lama said. It got him wondering whether a similar PSA could be produced by Nepali artists, depicting Nepali culture, to save the red panda (Ailurus fulgens), an endangered species. He approached actor and filmmaker Dayahang Rai, who had recently been appointed a conservation ambassador …

Tags Emotional Support, Family Support, Healthcare Support, Support Services, Supportive Care