Greenpeace, Photoplay launch ‘Fight For OurForests’campaign [Video]

Greenpeace has teamed up with Photoplay director Dropbear to release an animated campaign that spreads awareness about Australia’s hidden deforestation crisis, and pulls on the heartstrings of Australians who care about native animals and the environment.

The Fight For Our Forests campaign draws attention to the millions of native animals that are killed each year as a result of forest and bushland being bulldozed in Australia. It centres on a koala and its joey, illustrating the direct impact of land clearing on their home.

Dropbear used 3D-printed, hand-crafted, stop-motion animation to draw attention to the plight of the native animals.

The film begins with an introduction to the koalas’ bush teeming with life, before portraying the intrusion of bulldozers and the ruthless methods employed to fell trees. Finally, the film depicts the brutal aftermath of this destruction.

To create the animation within a short production schedule, a replacement animation technique was adopted. This involved Dropbearworking …

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