Google uses AI to help restore kelp forests in Australia’s Great Southern Reef, launches awareness campaign via Emotive [Video]

Indie agency Emotive has launched a new campaign for Google, showcasing how the tech giant’s AI tool is helping to restore Tasmania’s giant kelp forests in Australia’s Great Southern Reef.

The Great Southern Reef – which straddles five Australian states – has giant kelp forests that keep the ecosystem going, yet only 5% remains.

In collaboration with CSIRO, the Institute for Marine and Antarctic Studies, the Nature Conservancy, the Great Southern Reef Foundation, the Kelp Forest Alliance and NGIS, the campaign reveals the work being done by Google AI to study the 5% remaining, with the aim of regrowing and restoring the forest.

“The collaboration between Google, CSIRO, the Institute for Marine and Antarctic Studies and The Nature Conservancy is part of Google Australia’s Digital Future Initiative — a $1B investment in Australian research, infrastructure & partnerships. A huge focus of the initiative is fostering Australian made technology and talent …