Engine Group and Queensland Hydro unleash hydro energy storage campaign [Video]

For most Queenslanders the whole concept of pumped hydro energy storage is completely new.

They know about solar and wind farms as they’ve been a feature of our energy system for quite some time now.

But pumped hydro energy storage isn’t a phrase most people are familiar with. And those who have heard of it don’t really know how it works, or even confuse hydro with hydrogen.

This campaign seeks to address low levels of awareness, encourages feedback and more direct engagement and sets the scene for further communication about Queensland Hydro’s two proposed pumped hydro energy storage projects at Borumba and Pioneer-Burdekin.

The multi-channel campaign will run across TV, cinema, outdoor, radio, press, digital, social and events and is …