Denver-area hair salons become part of national lung cancer awareness campaign [Video]

DENVER — The Lung Cancer Foundation of America (LCFA) is launching a national awareness campaign called Saving Lungs Behind the Chair, starting in Denver. Its goal? Increase lung cancer survivorship rates, especially among Black Americans.

The campaign aims to use familiar and comfortable spaces, like hair salons, to help raise awareness about lung cancer by training hairstylists and salon owners on how to inform their clients about the importance of lung cancer screening, getting biomarker testing when diagnosed, and the benefits of clinical trials.

Rosalyn Redwine, owner of Winning Coiffures Salon on Colfax Ave., said she got a call from a doctor with whom she has worked in the past, who asked her if she would be willing to talk or take on the task of helping spread the word about lung cancer.

“Since I was on a campaign to do mental health, I thought, ‘well, what better thing but …