CU Boulder students use PR campaign to raise awareness about Lymphoma [Video]

BOULDER, Colo. — If you work in public relations, chances are you’ve heard of the Bateman Competition. Each year, the Public Relations Student Society of America (PRSSA) partners with a nationwide client and challenges students across the country to showcase their skills by implementing a full PR campaign.

This year, PRSSA teamed up with the Lymphoma Research Foundation in an effort to raise awareness about Lymphoma, the most common type of blood cancer in young adults. Among the hundreds of students participating in the Bateman Competition this year is a small group of four students from the University of Colorado Boulder.

“I wanted to be a part of something bigger,” said Jessica Curley, a member of CU Boulder’s Bateman team. “This Bateman competition allows us to utilize those PR skills that we’ve learned over the years and put it to actual work and work on the live campaign.” 

The campaign, #ThroughIt, connects with students and faculty through an art installment …