Colorectal Cancer Alliance debuts powerful PSA to offer patient support [Video]

It may be a few months since National Colorectal Cancer Awareness Month, but that doesn’t mean the marketing around this disease state goes on a shelf until next year.

In keeping with its mission, the Colorectal Cancer Alliance unveiled a PSA this week to promote resources for at-risk patients as well as the prevention of colorectal cancer, which is the third-most common cancer diagnosed in both men and women (outside of skin cancers) 

The disease is also increasingly present in younger patients, which has perplexed doctors and the broader healthcare community in recent years.

The Things You Hear is a minute-long ad that features some words and phrases cancer patients hear when they are first diagnosed — often downplaying the severity of the situation — as well as those they need to hear, like words of encouragement and guidance to appropriate resources.

The ad also reminds patients that colorectal cancer-screening guidelines now recommend average-risk …