Canon to Highlight Elevated Print Possibilities for Print Service Providers (PSPs) through Real Life Applications at drupa 2024 [Video]

At drupa 2024, as part of its campaign ‘The Power to Move’, Canon (www.Canon-CNA.com) is showcasing the possibilities of elevated printing through the World Unseen exhibition, demonstrating its emotional impact and how imaging experiences and print, can enrich lives and businesses. Across its stand (in Hall 8a), visitors can explore the tactile benefits of elevated print as part of a number of corporate social responsibility initiatives, as well as real-world examples of retail environments.

Within ‘The Core’, a dedicated immersive, multisensory space at the centre of the stand, Canon is demonstrating how print has the power to engage through emotion and to drive business transformation through collaboration. A central feature in The Core is an adaptation of the recent ‘World Unseen’ campaign created for those with sight loss at Somerset House in London in April, in partnership with the Royal National Institute of Blind People (RNIB). Shown in a …