Can a conversation save the planet? [Video]

There are more ways than one to speak about sustainability, says Denise Melanson of Wasserman. Which is lucky, because it’s a conversation that we need to get right.

I was recently part of a roundtable discussion with teams from live event venues on the subject of sustainability. No matter how many catastrophic facts or alarming forecasts were discussed, it always came back to: “How can one venue change the world?”

But once the conversation shifted toward long-term financial benefits and the halo effect for active brands – which in turn means increased revenue – the mood shifted. Suddenly it was viable for one venue to do something to help their community exist more sustainably.

This speaks to a fatigue around issues essential to societal survival. At some point sustainability became more about politics than what it actually means; UCLA Sustainabilitydefines it best as ”the balance between the environment, equity, and the economy.” …

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