Broadband nutrition labels will reveal real speeds and hidden fees [Video]

Internet service providers (ISPs) now have to display broadband ‘nutrition’ labels, being upfront about the true costs, speeds, and data allowances offered,

The rule was introduced in response to growing consumer complaints about hidden fees, data caps, and other misleading marketing of broadband packages – and takes effect today. You can see below full details of the information which must be provided …

There’s a saying that the headline giveth, and the small print taketh away – and never has that been more true than with ISPs.

Broadband companies tempt consumers with attractive-looking pricing and ‘up to’ speeds, while real-life speeds turn out to be significantly slower, and all-in costs far higher.

The Federal Communications Commission (FCC) has now has enough of this. As of today, all ISPs with more than 100,000 subscribers will have to use a label with a standard format.

Overview section

One common tactic is to advertise a price which only applies for an introductory period, and …