British Heart Foundation and Saatchi & Saatchi unveil UK-wide muralcampaign honouring young football fans lost to heart disease Marketing Communication News [Video]

Ahead of the launch of the UEFA Euros 2024, Saatchi & Saatchi has launched new work with British Heart Foundation (BHF) commemorating the lives of 12 young football fans whose lives were tragically ended by heart disease. The work marks a broader campaign to emphasise the critical need for heart research funding by spotlighting the unfulfilled dreams and aspirations of those affected.

The poignant campaign, entitled ‘Til I Died’, is built on the insight that the nation is largely unaware of the devastating effect heart disease has on young people, and aims to shift perception of heart disease and raise awareness that it can strike anybody regardless of age. Launching today across the UK, the campaign leads with 12 individual murals hand painted by OOH production agency, Grand Visual.

The murals are located in the hometowns of the 12 football fans, and have been painted in Birmingham, Cardiff, Chesterfield, Edinburgh, Glasgow, London, Newcastle, Nottingham, and Southampton. Saatchi and Saatchi worked closely with media agency PHD and Grand …