BioHarvest Sciences Hits Major Sales Milestone with VINIA seeing sales records [Video]

BioHarvest Sciences CEO Ilan Sobel joined Steve Darling from Proactive to announce a significant achievement: VINIA®, the first commercialized product developed on the Botanical Synthesis platform, set a new record for monthly sales orders in May, reaching 1.98 million. This represents a remarkable 101% increase compared to May 2023. During the interview, Sobel explained that the sales growth in BioHarvest’s Products division was primarily driven by strong subscription rates for VINIA. The company’s core nutraceutical capsule business saw significant growth, bolstered by additional “VINIA Inside” products, such as VINIA Superfood Coffee, part of the Hot Beverage lineup.

This impressive sales performance underscores BioHarvest’s successful Direct-to-Consumer sales strategy, which has consistently increased both the number of new customers and total subscribers. Looking ahead, the company is planning several new marketing programs set to launch in early June. These initiatives, combined with additional VINIA products in the near-term pipeline and the ramp-up …