Australian Government launches anti-vaping campaign via BMF [Video]

The Australian Government has launched a new national public health campaign targeting vapers, via BMF.

‘Give Up For Good’ encourages behaviour change to help Aussies give up vaping and smoking, particularly at-risk groups and young people.

The campaign is structured around three main streams: youth vaping, tobacco, and adult vaping. All three aim to increase awareness, reinforce the harms of the habit, and remind people of the resources available to help them quit.

“Recent research revealed that people who vape are more likely to take up cigarette smoking, compared to those who have never vaped. And, with access to these products becoming increasingly difficult due to regulatory change, there is an increasing need to support people to quit,” said BMF’s group creative director, Tom Hoskins.

“So, addressing the wider issue effectively meant creating nuanced and audience-specific work that talks …