To help drive more awareness for its new brand platform, this week AIR MILES kicked off its Collect More Moments campaign, unveiling a strategic vision that will reshape the future of loyalty programs in Canada as it continues to adapt to evolving consumer purchasing habits. The new platform encapsulates the open and flexible program AIR MILES has been evolving into, such as the introduction of the ability to convert Cash Miles to Dream Miles and vice versa, and showcases the true value of being an active and engaged collector.
“Real loyalty is more than a transaction, and Collect more momentsis more than a tagline, more than a promise to collectors. AIR MILES’ new brand platform keeps us …
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