AI is rapidly transforming the social media market: report [Video]

As generative artificial intelligence (AI) continues to notch impressive milestones, a new study from Research and Markets reveals that social media platforms are the leading adopters of the technology.

The report, titled “AI in Social Media Market – Forecasts from 2024 to 2029,” notes that industry players are leaning on AI tools to improve customer experiences and make personalized recommendations for users.

While social media reliance on AI is already at an all-time high, the report predicts a spike in adoption in the coming years that is expected to dwarf previous use cases. Key drivers of the AI surge include the need to tailor content for specific users for advertisements and recommended posts.

The report predicts a pivot to AI-powered chatbots to resolve customers’ queries, a move designed to mitigate the tasks of human customer service representatives. Furthermore, social media platforms are expected to apply AI for data analysisand key insights to lead competition …