3 Reasons to see Love Muffin Records 30th Anniversary show at Beachland Ballroom Sunday, June 30 [Video]

CLEVELAND, Ohio – Activism, advocacy and entrepreneurial spirit were the impetus for Love Muffin Records, a label started in 1994 by Cleveland musician Adam Rich. The bass player recorded a four-song demo on a Tascam Portastudio in his basement a couple years before and decided to build a local record label around it.

He named the label for a nickname he earned in high school soccer, formed a legal business and over the next dozen years put out seven releases. But the move has taken him in some big, heartfelt directions.

In 2007, Adam produced his first “LoveMuffinPalooza” concert at the Hi-Fi (now The Foundry) in Lakewood as a local showcase. When one of Rich’s cousins passed away from cancer a few years later, he added a raffle to benefit a cancer-support non-profit organization.

These shows have since morphed into an annual event supporting The Gathering Place, with the next one coming …