11 Viral Marketing Campaign Examples [Video]

Some marketing campaigns go viral unintentionally, but others are planned and executed with virality in mind. In either case, a viral marketing campaign can boost brand awareness, expand your reach, and help you attract potential customers. So what makes campaigns go viral? Let’s take a look at some of the top viral marketing campaign examples for inspiration.

11 Viral Marketing Campaign Examples:

1. Barbie Movie

Who hasn’t heard of the 2023 “Barbie” movie? From memes and social media discussions to themed products, it’s fair to say that the “Barbie” pink fever took the world by storm. That’s why it’s at the top of our list for the best viral marketing campaign examples.

The movie’s virality didn’t happen by accident. In fact, it was carefully executed to ensure that the movie was everywhere no matter where you looked. For instance, the Barbie Selfie Generator encouraged social media users to create user-generated contentusing a Barbie-themed filter. Everyone – from your best …